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New brand identity for Liverpool School of Tropical Medicine

02 January 2008

The Liverpool School of Tropical Medicine (LSTM) today introduced its new brand identity to reflect a growing global reputation for first-class teaching and groundbreaking research in all areas of tropical medicine and international health.

The new identity, created by communications specialists and strategic partners, Forepoint and Stratia, will support LSTM's expansion, including the opening of a flagship Centre for Tropical and Infectious Diseases, adjacent to the existing buildings in the heart of Liverpool. The state-of-the-art Centre will house laboratories and facilities for researching and developing new drugs, vaccines and pesticides to tackle some of the world’s most devastating diseases. Malaria alone is a disease that kills more than one million people, most of them African children, every year.

Forepoint and Stratia embarked on the identity programme, having successfully won the contract in a three-way pitch and presentation to LSTM’s Executive Committee in early 2007. The starting point was a thorough review of the environment in which the brand operates and a comprehensive internal and external engagement process to clearly articulate the characteristics of the brand. What has emerged is an identity and communications guide that reflects LSTM’s heritage; its current position as an international Centre of Excellence and its future development plans.

Alan Hughes, LSTM’s Communications Manager, said: “It was very important to fully assess the value of such a historic identity with a wide range of stakeholders before committing to a change. The comprehensive process we employed confirmed that the time was right for a change and helped us to develop a winning identity which clearly signals our future direction and supports our plans for growth.”

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