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More M&S on the motorway
14 May 2009
We have been helping Moto introduce Marks & Spencer Simply Food across many of its sites. This has been a highly successful venture, for which we created the full marketing campaign. We were responsible for the on-site promotion, posters, banners and POS. Campaign planning and production was included in our remit which included local press, radio, flyers and direct mail for targeted local distribution. Advan campaigns and innovative media, such as promotional water cooler cups distributed free to local businesses were also used. In our role as Identity consultants we advised on brand development that would work on motorway signage to integrate the two brands and comply with highways agency regulations. More recently we have helped them introduce this concept at two new Extra Motorway Services locations in Beaconsfield and Baldock.