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New brand identity for Liverpool Women’s NHS Foundation Trust

08 May 2009

Following a six-way pitch, Forepoint were commissioned to create a local brand and identity that works in conjunction with existing NHS guidelines. The challenge was to develop a fully inclusive engagement process for staff, patients and stakeholders as well as recognising the role of the local identity as part of the NHS brand.

Together Forepoint and Stratia devised a process, which was both inclusive an in-depth. In the early stages, we consulted with the Department of Health to explore a range of hierarchies based on the NHS branding guidelines. A series of one-to-ones and workshops followed held with staff and around 300 external stakeholders to establish the true essence of the brand. We also reviewed the brand styles and positions adopted by peer organisations in addition to exploring a range of alternative name and style options across a number of relevant themes. The eight-month programme culminated in a local brand identity that is both distinctive and differentiating amongst other Trusts offering similar services.

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