Brand Identity

British Nuclear Group was established in 2004 to provide the necessary focus for decommissioning and clean-up of the UK historic nuclear legacy. This was a pre-requisite to the NDA's establishment of seven separate Site Licence Companies to manage the estate of 20 sites. British Nuclear Group Project Services continues to provide specialist contracting services.

Challenge

In 2004, we were commissioned to create a new brand for the wholly owned subsidiary of BNFL, British Nuclear Group - established to provide the necessary focus for decommissioning and clean-up of the UK historic nuclear legacy. This was a pre-requisite in 2007 to the NDA's proposed establishment of seven separately branded Site Licence Companies to manage the estate of 20 UK sites.

Solution

Founded on independent focus group research, we created a brand for the business that whilst independent of its parent company, retained some heritage in its unique design. We created a brand that recognised the achievements of the past and at the same timed prepared the business for the future. We supported the UK site-wide implementation programme with supporting communications material and accessible on-line identity guidelines.

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