Employee Engagement

British Nuclear Group was established in 2004 to provide the necessary focus for decommissioning and clean-up of the UK historic nuclear legacy. This was a pre-requisite to the NDA's establishment of seven separate Site Licence Companies to manage the estate of 20 sites. British Nuclear Group Project Services continues to provide specialist contracting services.

Challenge

This was a business that had already been through significant change in the preceding years. The Executive Management Committee recognised that its success and sustainability in the commercial arena was as much reliant on the employees total understanding of the business strategy and their commitment to outperform the competition and consistently meet or exceed customer requirements, as it was on the products and services offered. Our challenge was to find an effective mechanism for engaging the whole workforce across numerous UK locations. The requirement was to motivate and empower employees in order to create a culture that ensured full alignment of internal actions with external expectations.

Solution

The ‘Work to Win’ theme was developed and endorsed by the Executive not merely as a campaign but as the British Nuclear Group Project Services ‘way of doing business’. We created and facilitated an effective two-way engagement process drawing on the talents of individuals within the business to communicate and motivate their peers into a common way of doing things to support business improvement. A visual identity provided the necessary focus for the programme as something different supported by clear guiding principles and a robust structure.

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