Stakeholder research

IVCC is a global partnership of leading academics from the Liverpool School of Tropical Medicine, the London School of Hygiene, University of California at Davis, Colorado State and the Medical Research Council, South Africa, focused on combatting malaria & dengue and saving lives.

Challenge

We were commissioned to create a brand identity for IVCC which is a consortium of academic partners, funded by the Bill and Melinda Gates Foundation, including the Liverpool School of Tropical Medicine, the London School of Hygiene and Tropical Medicine, Colorado State University, University of California at Davis and the Medical Research Council, South Africa. We were tasked by IVCC to create a brand identity that would unite the consortium partners and raise the profile of their invaluable work to help combat insect borne diseases such as malaria and dengue thus saving lives in developing countries.

Solution

Our approach involved a detailed design development process combined with thorough stakeholder consultation, both internally and externally. What emerged was an identity that truly reflects the goals and character of IVCC with global appeal across a broad range of audiences. The consortium partners and stakeholders warmly embraced the depth of engagement as well as the brand itself.

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