blah

Our clients/

Case studies

Moto

Brand Identity

Moto Hospitality Ltd operates 43 motorway service areas across the UK, providing a place where travellers can rest and recharge.

Challenge

Compass Group acquired a collection of motorway services from Granada. The Group wanted to revitalise the brand and focus on making motorway service areas more relaxing, refreshing and altogether better.

Solution

We created a distinctive and instantly recognisable brand identity that clearly conveys an offer to motorway users to pull in and relax, refresh and revitalise themselves before their onward journey. Our level of service saw the successful launch and roll out at each UK services operation. In addition to the brand, we created a comprehensive internal and external communications programme and flagship Moto website which receives over 700,000 hits every month.

Client benefits

  • Created a strong pan-European brand, which is both distinctive and differentiated in the marketplace.
  • The new brand supported wider business development & customer service improvements through effective employee engagement.
  • The new brand contributed to an additional £600m for Compass Group through the sale of SSP

Testimonial

You succeeded in creating an identity which not only contributed significantly to the effective repositioning of the company, but also led to considerable improvements in customer perceptions and promoted greater brand awareness.
Tim Moss, Moto

Did You Know?

The Moto website receives over 700,000 hits every month.

Case Studies

This is a project we completed for Moto

Download case study

© Copyright 2010 Stratia | Forepoint Ltd