Digital Media

Moto Hospitality Ltd operates 43 motorway service areas across the UK, providing a place where travellers can rest and recharge.

Challenge

Compass Group plc commissioned us as part of their comprehensive rebranding programme to design and build a complementary website to provide customers with information about their motorway service areas. It would also be a main marketing channel for regular communication and promotion of the newly created brand identity.

Solution

We created a site that reflected the new brand and its values using Forepoint's Content Management System. This enables Moto to refresh the site direct on a regular basis with information on locations and motorway service site facilities, competitions and special offer details to encourage further exploration of the site. Pre-launch marketing activity, a customer feedback facility and ongoing support and maintenance has sustained the popularity of the site, which receives over 700,000 hits per month.

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