Reputation Management

The Nickel Institute is a non-profit organisation that represents the interests of companies which together produce more than 85% of the world's annual nickel output. They promote on behalf of their members the production, use and re-use (through recycling) of nickel in a socially and environmental responsible manner.

Challenge

As part of a broader communications programme we were tasked with developing a vehicle for sharing information on good practice in relation to worker health and safety, downstream use of nickel, nickel compounds and regulatory compliance. This had to provide a mixture of practical adviceand a catalogue of achievement to help enhance the reputation of the industry as both responsible and sustainable.

Solution

The ‘A step further’ programme was devised to provide an ongoing focus for improvement and recording of achievement. Basic principles were developed, shared and endorsed by the client and its member companies around the globe. A process for ongoing development of the programme has been established and the programme also acts as a focus for communication on the industry’s progress in relation to sustainability.

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