Stratia & Forepoint

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Stanley Leisure plc

Printed Communications

Stanley Leisure is the largest casino operator in the UK with 41 casinos trading throughout Great Britain.

Challenge

We were first commissioned to design the UK's leading casino operator, Stanley Leisure plc, Annual Report and Accounts in 1999. With changes in the structure of the Group, following the successful sale of the Retail Betting Operation in 2006, Stanley was ideally positioned to maximise benefits arising from the deregulation of the industry and as such required an annual report to reflect this strategically important year.

Solution

We created a vibrant report that clearly communicated Stanley Leisure’s market leading position as well as the company’s future growth plans. Inclusion of OFR was detailed in the report, supported by simple analogous photography, as well as imagery depicting keys areas of the business and bold key performance indicators (KPIs).

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Client benefits

A report that reflected positively on the company, with an easily digestible review of KPI information in an 'At a glance' feature.
Recognition as an example of best practise with the achievement of the CIB Award for Excellence 2007, Annual Report category.
A report that was instrumental in communicating the performance and value of the business, which led to a private equity buy out in 2006.

Testimonial

Innovative ideas for each annual report. A consistent team for each project that helped to ensure continuity. Overall we were very pleased with the service provided.
Michael Riddy, Stanley Leisure plc

Did You Know?

In the 2007 CiB National Awards Category we received an award for Excellence for the Stanley Leisure Annual Report & Accounts.

Case Studies

This is a project we completed for Stanley Leisure plc

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